Altec Lansing, a leading global audio electronics company and innovator in sound, and Madison Square Garden Entertainment Corp. (MSG Entertainment) today announced Altec Lansing as an Official Partner of the Montefiore Concert Series at Madison Square Garden. The partnership provides Altec Lansing with significant brand presence at Madison Square Garden, including via a pop-up activation at select events.
The onsite activation will pop up on the venue’s Infosys Concourse at select events beginning today. The interactive activation will encourage fans to add songs to a collaborative playlist and to share memories from their first concert. The installation will also highlight essential moments in Altec Lansing’s illustrious history, including its reign as the voice of theater and as the system of choice for Abbey Road and Woodstock, the introduction of Altec’s Everything Proof speaker, the launch of the brand’s Hydra line and more.
“Altec Lansing has always been at the forefront of giving consumers access to their favorite music, so it was a natural fit for us to partner with MSG Entertainment and The Garden – The World’s Most Famous Arena – and in our opinion, the greatest concert venue in the world,” said Ike S. Franco, Founder & CEO of Infinity Global, the parent company of Altec Lansing. “As an Official Partner of the Montefiore Concert Series at Madison Square Garden, Altec Lansing continues to be synonymous with premier experiences – whether you’re immersed in the history of Altec Lansing at our interactive pop-up, or enjoying the impeccable sound quality of Altec products at home.”
“We are thrilled to welcome Altec Lansing as an official partner of the Montefiore Concert Series at Madison Square Garden,” said Ron Skotarczak, Executive Vice President and Chief Sales & Marketing Officer, MSG Entertainment. “This new partnership unites two brands that value the customer experience above all, and introduces the discerning audience of music connoisseurs that attend events at The Garden to Altec Lansing and their incredible consumer products.”
Altec Lansing is widely known for being an innovator and leader in the sound world, with its technology introducing motion picture sound for the first time ever. The brand is now infamous for its Everything Proof line, a brand of speakers that are waterproof, shockproof, snowproof and float in water. For more information on Altec products and partnerships, please visit https://alteclansing.com/.
Madison Square Garden has been one of the most celebrated venues in the world since it first opened its doors in 1879. Over its more than 140-year history, The Garden has come to epitomize the power and passion of live entertainment to people around the world, with an appearance at MSG often representing the pinnacle of a performer’s career. Each year, The Garden hosts hundreds of events and millions of visitors from around the world.
About Altec Lansing
Since 1927, generations of music enthusiasts have recognized Altec Lansing as a premier brand that consistently delivers high quality and rich sound in a host of audio products including; headphones, earphones, everything-proof speakers, home and car audio, DJ speakers, turntables, mobile accessories, and more. Altec Lansing provides a seamless combination of beautiful design aesthetics and terrific sound to exceed every audiophile's expectations. Those who know audio, know Altec Lansing. http://www.alteclansing.com / @alteclansingofficial
About Madison Square Garden Entertainment Corp.
Madison Square Garden Entertainment Corp. (MSG Entertainment) is a leader in live entertainment. The Company presents or hosts a broad array of events in its diverse collection of venues: New York’s Madison Square Garden, Hulu Theater at Madison Square Garden, Radio City Music Hall and Beacon Theatre; and The Chicago Theatre. MSG Entertainment is also building a new state-of-the-art venue in Las Vegas, MSG Sphere at The Venetian. In addition, the Company features the original production – the Christmas Spectacular Starring the Radio City Rockettes – and through Boston Calling Events, produces the Boston Calling Music Festival. The Company’s two regional sports and entertainment networks, MSG Network and MSG+, deliver a wide range of live sports content and other programming. Also under the MSG Entertainment umbrella is Tao Group Hospitality, with entertainment dining and nightlife brands including: Tao, Marquee, Lavo, Beauty & Essex, Cathédrale, Hakkasan and Omnia. More information is available at http://www.msgentertainment.com.