Leading Audio Brand Builds its Portfolio of Sports Industry Partnerships, Returns as Partner of Nine-Time World Champions
Altec Lansing, a leading global audio electronics company and innovator in sound, alongside the Boston Red Sox today announced the continuation of Altec Lansing as a Proud Partner of the Boston Red Sox. This multi-year partnership signifies Altec’s unwavering presence in the iconic ballpark - Fenway Park, providing Altec Lansing with significant branding in one of the most historic and active Major League Baseball stadiums.
Altec Lansing is presenting fans with an onsite Virtual Reality (VR) Dugout Experience at Fenway Park during every Red Sox home game. The VR activation allows fans to take a swing and hit a homerun out of Fenway Park. Altec also has branding throughout both the Home and Visitor’s Locker Rooms. The brand will continue to sponsor players’ walk-up songs during home games and the team’s “Batting Practice Playlist” during team pre-game batting practice at Fenway Park.
“At Altec Lansing, we understand how much America’s Game brings fans together, because music does the same thing. We are ecstatic to continue this partnership with such a historic team like the Boston Red Sox,” said Ike S. Franco, Founder & CEO of Infinity Global, the parent company of Altec Lansing. “As two brands rooted in providing fans with amazing experiences, the Boston Red Sox Partnership allows us to engage with fans in one-of-a-kind audio experiences. We look forward to being a part of every single home game this season and next.”
“The Red Sox are thrilled to continue our partnership with Altec Lansing,” said Troup Parkinson, EVP of Partnerships, Boston Red Sox. “Through this partnership, the sights and sounds of Fenway come alive through ballpark playlists and walkup songs that allow fans in the stands to connect with their favorite players and each other through music, creating lasting memories for the millions of members of Red Sox nation who visit Fenway Park every year.”
The brand has collaborated with the Boston Red Sox since 2017, alongside several other sports team partnerships including the NHL New York Rangers, MLB San Francisco Giants, St. Louis Cardinals, Minnesota Twins, and more. Their most recent partnership with the NFL New York Giants was announced last month.
Altec Lansing is widely known for being an innovator and leader in the sound world, with its technology introducing motion picture sound for the first time ever. The brand is now infamous for its Everything Proof line, a brand of speakers that are waterproof, shockproof, snowproof and float in water. For more information on Altec products and partnerships, please visit https://alteclansing.com/.
About Altec Lansing
Since 1927, generations of music enthusiasts have recognized Altec Lansing as a premier brand that consistently delivers high quality and rich sound in a host of audio products including; headphones, earphones, everything-proof speakers, home and car audio, DJ speakers, turntables, mobile accessories, and more. Altec Lansing provides a seamless combination of beautiful design aesthetics and terrific sound to exceed every audiophile’s expectations. Those who know audio, know Altec Lansing. http://www.alteclansing.com / @alteclansingofficial